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‘I was furious’: One man’s stand against Tim Hortons, a brand in crisis

January 8, 2018
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When a Tim Hortons store in Cobourg, Ontario cut paid breaks and benefits for employees, it became a metaphor for the fight for a living wage— thanks in part to James Pickersgill’s viral Facebook post.

James Pickersgill would be the first to tell you he’s not a master of social media. And he wouldn’t exactly call himself an activist, even though he played a determined role in getting the pretty town of Cobourg, Ont., to change its bylaws to allow for boulevard gardens.

Mostly he’s a “doing good things to help people” kind of guy, from co-ordinating volunteers to help at a local hospice, to chairing the committee charged with defining the terms of reference for the town’s poet laureate.

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