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Tim Hortons’ reputation is tanking after a year of stumbles and bitter feuds

April 6, 2018
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A series of very-public missteps have lead to a terrible, horrible no good, very bad year for the giant coffee chain.

Here’s one way to put Tim Hortons quickly deteriorating reputation into perspective: Canadians think more highly of Loblaw’s, a company that recently admitted to being a major player in a bread price-fixing scandal that lasted for decades, than the storied coffee chain. When research firm Leger released its annual corporate reputation report Thursday, the survey found Tim Hortons was the 50th most reputable company among consumers.

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